"Not everyone can motivate themselves in the long term, and having someone to remind them and keep them on track is worth a bit of money."

As someone here said here - that's an expensive to-do list.

"They can help you choose life goals that suit you without being worried about their agenda."

Having a scam artist choosing life goals for you seems kind of counter productive.

"The benefit of a life coach is independence. They are not your friend, and they are not your partner or parent."

I would argue a life partner should be able to give better advice.