I'm somewhat surprised: in my grocery store, there are "cake flour", "bread flour", and "all purpose flour" in the flour section. It only took a brief search to learn the difference (and which had higher or lower protein counts).
Further research (actually book: "On Cooking"), describes the uses of each flour. In effect: high-protein causes gluten formation, which is necessary for a proper "doughy" bread like Baguette, but is counter-productive for southern-style biscuits.
I suspect the real difference is in the customers. I've heard people arguing over which bagels or donuts are superior, but I've never heard such a conversation for baguettes.
Lots of dough conditioners are also common, which helps make them soft. Often too soft, in fact, so they overcook them.