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Indeed. Plus, I would add that measuring the outcome (definitely a must-do, not arguing on this) is more about the product. The article was more focusing on metrics for the engineering organization, how it performs as a team. Could you say that your engineering organization is collaborating effectively, only based on the outcomes?

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Yes. Divorcing teams from outcomes and their products is an anti-pattern. Focusing on metrics for an engineering organization not linked to the things that organization builds is harmful and will produce the wrong results.

Evaluating teams on outcomes will force them to collaborate to make something great. Evaluating teams on collaboration will just make teams do whatever it is you’re measuring.

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