I disagree, i think the real problem is not that the EULA's are vague or too long, but that often times people dont have any other choice but to use that software/service, and are forced to accept the EULA because of it.
What? When have you ever been forced to use software X? Even with google, msft, apple, etc. you can always just not use their products. It might be inconvenient for you i.e. you have to buy a real map to figure out how to get from A to B but that's completely different than forced coercion.
For example, not being able to use a smartphone is generally not considered a sensible state for a citizen to be in. Even only being able to choose from one offering, because the other is criminally bad in terms of privacy, is generally not considered sensible.
I'm saying "sensible" here, with which I mean that it's not in the interest of the population as a whole for individual persons to feel impeded like that. Often enough rulings don't come down to right or wrong, legal or not, but rather to this type of sensible.