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What's wrong with the way its built now? Hard to tell from the pages

Is there any heavy lifting backend code in this project or is what we see all there is to it?

I am not sure how to answer that question. I know that no optimization was done to it during its build and that some of the pages aren't coded the same when I do a Dreamweaver / view source.

What kind of optimization are we talking about? SEO?

If its all front-end code you see in Dreamweaver, you'll probably end up cleaning that when you do a next major redesign, you shouldn't waste time on it that you could be using to enhance your product in other ways.

So what are some things that I could do outside of Front End SEO. Keep in mind that I sell Life Insurance so the main objective of the page is to Create Real Time Leads.

Thanks,

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