FWIW, I still have close to no idea what DLT/Crypto/Decentralization/etc. even is, or rather is for. Assuming the tech actually has wings we won't really understand the how and why until certain use cases come to dominate. Even then, it can be difficult. After Western Union was founded (19th century), people would walk into WU offices to send money over the telegraph line and say things like, "Where can I see the little man who runs along the wire carrying the money?" Having said that, here's my explanation:

How? Readers can pay newsrooms for content using a debit/credit card or purchasing and sending CVL to the newsroom.

Why? Because they like the pieces coming out of a set of newsrooms and want access to that type of content.

Effectively, journalists end up running their own newspaper, but that newspaper is a subsidiary of a parent company that is hands-off for content but not for governance (which just means it's not totally hands-off for content). This newspaper would compete against other subsidiaries of the parent, and would have a certain percentage vote on what other subsidaries exist. Moreover, journalists would often be paid by selling their stock options in the parent.

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Obviously, the hypothesis here is that such a direct connection between journalist and reader will lead to higher-quality content then can be found at the MSM rags. I'm agnostic about whether that is the case.