The unique (not that this is good or useful) thing about purchasing CVL tokens is that it allows you not only to pay for the articles you want to read, but allows you to vote on how the Civil constitution is applied and thus how existing and newly formed newsrooms are shaped as well as affording you the opportunity to start your own newsroom (I think, not certain about this).
My explanation here and my explanation above doesn't in fact explain much of anything. Again, assuming blockchain/[insert buzzword] has wings, we won't really understand much of the how or why until clear use cases begin to dominate.
When Morse was trying to convince Congress to fund his endeavors, it was only after the second attempt they just gave him some money to make him go away (though, there were a couple Congressmen who really pushed for supporting him). When Morse had a telegraph line constructed in D.C. and running north (40 miles?), people still didn't understand the how when a message could be sent by telegraph faster than by a messenger sent south on the train. People still didn't grasp the why until criminals that previously had used the trains to elude police, began to get caught. Even then, it was still difficult to understand because it stood outside their conceptual framework for understanding/interpreting the world.
Not that the crypto stuff actually has wings. I'm emphatically agnostic.