Fargate tasks can now be initiated by CloudWatch Events as well[1]. Lambda will always be at the extreme end of "serverless", but over time I expect the lines to blur more especially since Fargate will now be based on Firecraker[2] which has 125ms startup times for container workloads.
1. https://aws.amazon.com/about-aws/whats-new/2018/08/aws-farga...
2. https://firecracker-microvm.github.io/