Tons of people have already interpreted that it is ready, and some of them have died.

Maybe they are to blame. But for practical reason, I don't care much. I interpret Tesla's communication as highly misleading, for the very simple reasons that it could be written in a waaaaay less misleading way, and also because there is absolutely no consensus in the field that their "hardware" will actually be capable one day to fully self drive.

Plus asking the users to distinguish between hardware and (vapor) software is disingenuous and misleading.

this is why regulation exists. it isn't enough to just say "well, we warned you". and tesla has become more stringent in their marketing and careful with warnings of auto-pilot in the wake of all these accidents. they clearly used the named feature to generate hype and sell more cars.