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Connected devices allow brands and publishers the opportunity to connect with harder-to-reach demographics, especially Millennials and Gen Zers.

Or maybe these demographics actually aren't interested in your brand's bullshit.

I rarely wish this (this is HN, not Reddit) but occasionally I wish that vote counts we're public so I could see how many supportive votes you get.

Personally I actively avoid brands that try to force their bullshit into my house.