"Your Friends And Family Won't Understand What You Do."

Very, very true. Unfortunately, as much as I enjoyed 'The Social Network,' it certainly didn't help our cause in this regard. Practically overnight many of my friends and extended family went from thinking entrepreneurship was a fancy word for unemployment to them thinking that entrepreneurship meant: Step 1: Think of an idea. Step 2: Build it in four hours. Step 3: Party. Step 4: Party. Step 5: Party a bit more. Step 6: Profit.