Whenever I read about a stealth mode start-up I always have a 'omg they're doing the same thing we're doing' moment.
Does that happen to anyone else?
Does that happen to anyone else?
Competition is not something to be avoided, but rather something to be appreciated. It:-
Proves your market exists.
Proves that there is enough business to sustain companies.
Shows you how much people are willing to pay.
Shows you what works and what doesn't.
Gives you the chance to figure out exactly what you need to do better to steal users from the incumbent players.
Look at it this way: Google had lots of competitors, but nobody was doing what they were doing.