As an FBA seller with mid 7-figure yearly revenue on the platform, I'd recommend it to no one as of about 6 months ago. I'm likely quitting soon.
Amazon's support for sellers is obscene, it pendulums between non-existent and a knife in the back.
Amazon's support for sellers is obscene, it pendulums between non-existent and a knife in the back.
They haven’t made it completely unworkable for her yet, but it’s bad. Much of her line is unique, and we get these counterfeit cockroaches that sell on her listings (which is against this particular category’s guidelines) and ship some piece of crap and gets negative reviews attached to the listing. Every time she opens a case to deal with the counterfeiter or bad review, she has to walk it through various obstacles thrown out by the agent, like it’s day one on the job for each of them. It’s a total nightmare.
She is working to pivot to a different type of category and sell to brick and mortar department stores. The type of hell they offer is looking pretty good compared to Amazon these days.