The downvoted into oblivion comment is actually correct: this price point is dead. She is competing not just with the custom shops but with La Perla's custom boutiques where purchases come with a glass of Veuve Clicquot and if that runs out when a person shops than another one or another one.

The only price point that may have space is where VS Apex was for a better fit.

Maybe an ok price in NYC, I dunno. But where I live, there is a somewhat “fancy” bra store, run by a woman who is also very passionate about this subject. $200 there will get you two really good bras, with an expert who will help you find ones that fit perfectly.

Paying lots of money for good garments is certainly a thing. But still there is a limit. So, I wish this business luck.