Yet every time there's an equifax or quora data breach at the top of the front page the consensus is almost always that companies should get less data, should keep it for less time, and end users should push back against the constant data grab.
How do we square that circle?
How do we avoid FaceGooBook when it has its fingers everywhere? Even if you avoid their front end services there's countless sites using FaceGooBook for logins, captcha, fonts, frameworks that can't simply be uBlocked away without breaking something.
Are we meant to simply trust FaceGooBook that data from those sources isn't added to the others?
Without the pushback of things like GDPR (I think it has parts that won't go remotely far enough - mainly national budgets for ICO enforcement), end users seem to have neared a point of "tough, you lost".