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Yes "too much text" may be a problem is if it unstructured. Also, if you don't have a designer you can buy one nice-looking template from http://themeforest.net

I would personally never "fake" social proof as (apart from ethical concerns) it may have legal liabilities which a startup cannot afford.

EDIT: Typo in link

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I think that link should be http://themeforest.net/ ?

I'm not sure about the legal liabilities.

if you add "as seen on Techcrunch", and that's in reference to a comment you made...that's not exactly a complete lie.

yes it's completely unethical, but I don't think it'd be illegal

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