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Poweruser oriented touch apps are going to have non-trivial learning curves, regardless of how well something in particular is signposted.

I take the point that the quoted paragraph from the App Store is indeed notable, but not that it indicates a major iOS snafu, with some kind of big win just there for the taking.

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This is a really great point, most of my friends still don't use half of the features exist currently. I have no idea how you'd go about messaging that to users.

That's where a menu bar shines: it allows you to browse for and discover new functions. Sure, most people still won't use most of those. But at least you have a realistic chance of finding them.

Of course this is not unique to menu bars, they just happen to be one established way to squeeze a lot of functions into a tight places. For a touch interface, we may want different ways to do that; but I'd argue that it's still crucial to provide non-hidden, discoverable ways to access all functions of your app.

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