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Not directly related to the story, but just for info - "British Telecom" is an incorrect name (it's not used in the BBC article). The company renamed from that to BT in 1991.

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Didn't British Petroleum do the same thing? Now they are exclusively known as BP.

I was reminded of this when Obama still referred to BP as British Petroleum during the oil spill:

https://www.bbc.co.uk/news/10303619

They also use "better together" in a lot of marketing, but don't seem to have officially rebranded.

Life's Good - Lucky Goldstar

ESSO - Standard Oil (well that wasn't voluntary, but still)

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