Not true. Me and my family are on Xiaomis, they're on a different level.
I have a company-issued S8 and an iPhone, and I wouldn't trade them for my Xiaomi.
Best part is, they cost less than half of an equivalent iPhone, have better battery and amazing performance.
I used to buy Samsungs (and Nokias earlier before they suicided).
I have an iPad and it's a great piece of hardware, but I don't stand the Apple ecosystem (iTunes in particular is a piece of crap).
Currently waiting for the Pocophone F1 to be distributed by the local carrier. Another slam dunk by Xiaomi.