They did focus on these early though. Literally their first fully autonomous drive on public roads was with a blind individual, explaining how the technology was going to be transformative.
Video: https://youtu.be/ArYTxDZzQOM
Video: https://youtu.be/ArYTxDZzQOM
It sounds like they're taking this seriously.
[1] https://www.youtube.com/watch?v=cdgQpa1pUUE
[2] http://www.visionbeyondsight.org/About-MissionVision.htm