I'm typing this out from a laptop I keep in a Coach laptop case. I only have it because it was a gift from a friend. His mother works at Coach and frequently gifts her son "premium mediocre" items such as card holders and nylon bags such as my laptop bag. His closet has Coach-branded wallets literally spilling out of it.
I'm very grateful for the laptop bad. It was an unsolicited present when I mentioned I was in the market for one, however when I went to his home to receive it, I couldn't help but feel disappointed in the feel of it.
On one hand, its very subtle. I prefer Coach products over something like LVMH or GUCCI because the labeling isn't in your face. And the Coach leather duffel I paid 800 for in 2013 is still with me in excellent condition after 6 years and 10 countries of daily use.
On the other hand, this is not worth 115USD. Its simply a laptop sized sleeve with a zipper, some padding, and and the official seal with a serial number. No straps, no additional pockets. I guess in some instances you really do pay for the privilege of the name.