Except the article clearly explains that it was less "hedge funds conduct[ing] their own research independently to have better information" and more hedge funds buying early access to the polls not permitted to be released until 10pm in order to front run people speculating on them, and that doing so was a legal grey area. Sure, the people buying and selling "private" exit polls did so openly with confidence they wouldn't be prosecuted, but that doesn't mean what they were doing
ought to have been legal or the original drafters of the law had intended to permit it. The safe profits weren't in trusting the polls were accurate information, but in putting big money on their predictions before most speculators were allowed to see them and taking [most of] it off at a profit when they were revealed on TV. That's really far too basic a strategy to deserve appreciation.
Throw in the article's [much more speculative] suggestions that pollsters' TV statements about the confidence of their results might have been influenced by their paying customers' strategies, and the suggestion Farage "conceded" whilst expecting to win because he wanted to bet against the people who trusted he was making an honest assessment based on good information. Neither would be likely to be illegal - people aren't obliged to be honest on TV and don't have fiduciary duties to holders of sterling - but both would be difficult to call ethical. That said, it's entirely plausible those individuals did honestly believe what they were saying at the time. Everybody expected it to be close, and as the article acknowledges, one of the reliable big pollsters' exit polls gave the wrong result.