Also because of what the rocket is. The military will pay through the nose for the capability to launch a constellation in days.
And perhaps not just the military. Iridium wants to replace their constellation of satellite phone satellites? Is next week okay?
http://www.asc-csa.gc.ca/eng/satellites/radarsat/default.asp
Having a constellation of satellites basically allows for 24/7 coverage of any given surface of the Earth, given the spherical nature of the Earth.
Full disclosure: I worked on RCM (linked above)