Is any of this data actually valuable? Or are these just more puffed-up business models that will fade away as the hype bubble pops?
I didn't face individual analysis, but I just recently paid $50 more for something than I would have a week before, or a week after, because I needed it then.
Kind of like the woman the other year who had Target figure out she was pregnant before her own family knew: Do you want Amazon to know when you're buying out of urgency?
(Or, having a third-party "data service" inform all your possible vendors of this?)