Agreed. I'd go so as far to say that consumers -- especially technologically vulnerable ones like your parents, for example -- need this more than any other demographic.

Microsoft should make it easy to download, install and update on all non-Enterprise versions of the OS. This will also greatly reduce instances of a random ransomware holding critical data hostage and doing irreparable economic damage to small businesses (as was visible during the WannaCry episode last spring [0]).

[0] https://en.wikipedia.org/wiki/WannaCry_ransomware_attack