Doing this in Firefox will result in an annoying "install missing plugins" warning from Firefox. You can click the "x" but to suppress the warning:
* go to about:config
* search on plugin.default_plugin_disabled.
* set to false
* go to about:config
* search on plugin.default_plugin_disabled.
* set to false
Firefox doesn't support H.264. If you're using Firefox 4 you can opt in to the HTML5 beta and get a fair number of videos served as WebM, though.