Amazon Prime is getting worse, and it’s making me question the nature of reality
fastcompany.com
fastcompany.com
Once, you've got the muscle memory of typing in "amazon.com" in the URL bar, it's really hard to let go of it, for most people. Amazon prime knows this.
One thing I've noticed is that the more I spend on Amazon (quite a lot lately), the less often Amazon tries to charge me for returns (lately that's been never). I suspect they have some kind of algo that estimates a customer's value over time vs the cost of keeping that customer happy with free returns.
They do seem to provide a significant amount of leeway if your acct has a low return rate.
I deeply enjoy this conclusion, and wish that the author had explained the conceptual path to it in more detail!