Lamebook Sues Facebook Over Trademark Infringement. Wait, What?
techcrunch.com
techcrunch.com
Obviously, the site points out in thousands of examples how uneducated users can run into the previously mentioned Gay Bar Problem[1], and tucking that problem under a trademark lawsuit would be a superficial, corporate, PR way of solving the issue.
However, the outcome of this lawsuit will probably have little influence on the way the TeachBook issue is resolved. They're in hot water because of the fact that they're also a social network.
It would really suck for them to have to succumb to the $$$ threat like TripTrace (previously PlaceBook) did. Although, differentiation is one of the most important brand strategies, so TripTrace is actually a better name in that respect.
[1] http://www.slideshare.net/padday/the-real-life-social-networ...
Trademark parody is another matter. Google it.
http://www.cbc.ca/money/story/2001/05/31/crappytire_010531.h...
Canadian Tire was able to get the site taken down in Canada using Canadian trademark laws and/or a preponderance of litigatory expenses. However, they lost the fight to sieze the domain name.
So technically, the two cases are dissimilar in that CanT sued CrapT in the usual order, but the cases are essentially the same.