This is what I do for building internal software and it may work for where you are now. Look at your existing roadmap and then get feedback from your customers (the ones who are paying for and the who are using the site). Take this feedback and incorporate[1] it into your roadmap. Now go back to work.

I'm always apprehensive of 'Hollywood guys.' In my opinion there is just a much higher ratio of BS in LA than many other places. You should certainly talk to them, but keep your BS meter on high alert :)

[1] You don't want to let your current customers completely drive your vision since their feedback is going to be based around their exact needs (this isn't always true for example when dealing with fewer but very high paying customers), but you should be able to use their feedback as a stepping stone to understand the bigger picture and if your current roadmap makes sense.