The opening is pretty misleading.

"Like almost any refined food made with wheat flour, it is fortified with iron"

This makes it sound like everything we eat has this absurd level of iron. Typical refined food made with wheat flour has a much lower level of iron than cheerios (which incidentally are not made with wheat) do. Cheerios are weird that way. Kix are the only other thing I've found that has that level of high iron fortification (I'm personally at risk for low iron and read a lot of labels). Even Luna bars back when they were marketed as having nutrients for women had less.