Your marketing team is surely gonna attend a meeting or two to answer some questions about what the hell happened and how could a creation that's supposed to unite the platform become the most disliked one in its history.

Of course, you wouldn't want to go public with the internal drama, because why would you, that would only weakens your position. You can't minimize the damage either, it's a done deal. You can either accept the alienation of your audience or do something to fix the situation. Regardless of what choice they make, it is bound to become a point of no return.