As a German living in Hamburg, where three of the main German publications (Der Spiegel, Die Zeit, Der Stern) are produced (and Die Bild as well as Die Welt were also until recently), having worked with as well as being friends with a lot of people working there, I can assure you: it's not just incentives for the author, but also incentives for other people in the news organization(s) at work here.
The author's completely made up stories about, e.g. ...
- an American women who is traveling the whole country voluntarily, so that the quorum of one person being present at an execution for it to happen is met
- an innocent Syrian boy who thinks he caused the civil war
- an American town at the Mexican border, that is openly racist and full of dumb backwater, redneck folk
... feed into a commonly shared narrative. Those kind of elegantly written stories serve to immortalize these world-views held by many working at those companies.
Veterans of Der Spiegel were quick to point out, that in their days of working there, it would have been impossible to get even one of his reports pass the inhouse fact checkers and attribute this current blindsightedness to the rise of constructivism amongst journalists.