They have money to pay developers, which differentiates them from the vast majority of OSS projects. Obviously that's not all there is to it, but I'm sure it makes a huge difference.
Edit: I can't remember the details but I vaguely recall Blender 2.8's headline new realtime renderer EEVEE was a by-product of a GSoC project, or something along those lines.
So maybe more like €48k gross for devs?
I guess their accounts are out there somewhere?
Back when I used to hack on the low-hanging Blender fruit my impression of the core devs was they did it for the love of doing it, any one of them could've gotten a job paying a lot more but they always stuck around because they liked it. And that was when they could only afford a couple fulltime devs who I imagine weren't making a whole lot.
Also, they couldn't pay anyone enough to mess with the spaghetti code of the old builtin renderer...