When I was in high school, this was MySpace. I remember all my friends learning HTML, or at least enough to copy and paste sufficiently, to build out their custom profiles.
It was a constant process of landing on a friends profile, being amazed by some feature or design and then going back to work on your own.
It also felt more like people’s profiles expressed through design, or music, or gifs, or other media, rather than what they had to say or any form of posts. I don’t really remember “posting status updates” at all, but I’m sure it was a feature.
And then at some point Facebook wiped it all out.
I can’t see people wanting to manage their own homepage. But then again, I remember we all did in high school for MySpace... maybe we will again.