Ask HN: Is it worth it to build a PPC skillset?
PPC marketing is an important skillset. Should I invest my time learning PPC? Or would it be more efficient to develop my leadership skills, and find someone already talented at PPC to work for me?
One thing is for sure though. I wouldn't hire someone to do knitting for me until I have more sales than I could handle from doing all the knitting myself. Perhaps there is a lesson could apply here?