After a year the CEO stood up with the marketing VP to talk about their amazing marketing accomplishments. I was confused as still nobody really knew our company other than existing customers, our marketing was awkward, social media accounts even more awkward and dumb, and so on.
So they rolled out their big marketing accomplishment. Old youtube advertisements (also way awkward / looked like a video of a bad power point presentation) had been skipped by users at a high rate. Now, ZERO of our youtube ads had been skipped in the past 6 months. This of course made little sense as someone, somewhere, had to have skipped an advertisement right?
Turns out they shortened the ads so that they were below the time that allowed a user to click skip.... and this was their big accomplishment.
It was a non real accomplishment as far as I was concerned ... but they got all the high fives and bonuses, so I guess it was real.