Among my circle of friends it is. People either like it or not, and if they like let's say the BigMac they either want that or not, but wouldn't really substitute it with a Burger King Whopper or a KFC Grander. They usually like that too (more or less, depending on the individual), but that's then a conscious decision to okay, let's eat something different. Even if the burger is in the name.
The fries are great though. Sometimes I go there for the fries, and occasionally I get a burger on the side
You should visit Belgium.
This is what kills me: McDonald's doesn't even make good burgers for its price range and speed of service. Plenty of competitors where I live make equally mediocre burgers cheaper and faster. Of course, if you wanted to enjoy a good burger you wouldn't go to any of them, McD's included.