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It’s different because with Tesla you can’t negotiate. The price is the price, take it or leave it. With a traditional dealership, you can refrain from negotiating, but then you’re leaving money on the table, potentially thousands of dollars.

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There are "no haggle" dealers though and there have been brands over the years that were no haggle. But it has to pretty much be at the brand level at least or the process doesn't work in the consumer's favor. And that doesn't even account for financing and trade-ins.

However, especially as you get to luxury brands and buyers aren't trying to get to minimal prices, I expect the "dealer experience" gets better.

So they have better salespeople that will never negotiate? Seems like a win for them.

It’s a win for everyone. That’s why roughly 99.9% of goods are sold this way.

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