This is an old article but the dynamic is always applicable. Your main issue is that anything that isn't statically replicating, ie simply holding a constant basket of whatever it's supposed to track, needs to rebalance. The bigger the deviation the more unfavourable that is. What vol traders call negative gamma or convexity if you are from the fixed income world. The problem is you are pushing the wrong way on prices when you need to rebalance.
The thing is the markets have been in a very low vol environment for a long time, possibly ending in the last couple of months. We'll see. But until then it was quite a popular trade to be short options.
You can Google optionsellers.com to see what happens when things go wrong.