Most newspapers have strict rules around reporting suicide specifically to reduce copycats, not out of respect for the dead.
Were it not for the horrendous coverage they get, we likely would not have seen nearly as many. So what’s really going on?
This media industry absolutely knows the ramifications of such publicity, and has known what it would feed into from the beginning. They can control themselves. They do it every day. They reduce some catastrophes to a blip or nothing, and amplify others.
Why are active shooter incidents granted such coverage, by a large, tightly controlled apparatus?
That is not the same for someone in a critical but reversible or preventable state, their misery is intrinsically a public cry for help and relaying it is similar to shouting "someone is drowning over there", calling attention to their urgent need. For large scale, social issues, an argument can be made that the public good realized outweighs the rights of the anonymous individual used to ilustrate the issue.
As a species, we are hardwired to seek and react to such messages of vulnerability - hence the temptation for the first type of exploitative, undignified depictions of gore.
What journalists should (and many do) think about is the impact on the good reputation of the subject. But the child is certainly not victim of any kind of libel here.
I think this is a good solution to the smartphone age questions of "revenge porn" and "creep shots", taking and disseminating photographs of factual events is essentially an act of journalism and should be subject to journalistic ethics.