They burned a shitload of money on those bad decisions, on that and other products they'd previously stuck on Neo4j for no good reason, which were also seeing poor and unpredictable performance and having a rough time with immature supporting tools for the DB. Whole thing's closely related to the "we have big data, it's in the single digit GB range, so big! We need big data tools!" error, I think.
> My takeaway from both of these experiences was that unless you intend to ask questions about the relationships, a graph might not be a very good fit. Even in that case, other databases will likely perform just as well.
Precisely the same conclusion I reached, at least in the case of Neo4j. If the main thing you need to do is answer questions about graphs, it might be an OK DB to use. If the main thing you need to do is extract data from graphs, then you sure as hell don't want it as your primary datastore. Maybe—maybe—some kind of supplement to a SQL DB or whatever depending on your exact needs, but it shouldn't be what you're actually storing most of the data in.