Yoseph,

Thanks for taking the time to share that story. It really helps.

You are absolutely right.

One of the earlier commenters, kingsidharth (I hope I got his name correct) to be exact, suggested exactly that and he gave me some solid suggestions.

"Faster decision making."

Then it clicked to me, that's what I am selling. A decision-making engine. Something that helps their clients make decisions quicker.

I wish there was a way for me to quantify this and articulate that, without it looking cheesy.

Any ideas?

Thanks again for that story.

Love it.

P.S. By any chance do you happen to have a link to the talk that the CEO of FreshBooks gave?