support, support, support...
If you could share your experience about this it would be very helpful, thank you!
It's also hard to sell extensions... I've had a couple of people email me with suggestions for paid feature requests, but nobody ever followed up when I made an offer and quoted the actual cost. Maybe I'm just not good at selling, though.
(People do offer to buy group licenses if you add a feature, but that only works for minor features you wanted to add anyway, and doesn't work if your product is free anyway...)