I would like to believe it's built-in to a certain extent thanks to the past few months, which includes the warning iPhone sales numbers weren't going to be reported with earnings. Let's say it dives further, since it just went below the 52 week low. Aapl might lose 40-50% of it's all-time high value which seems petty odd. What do I know, though. I've only started following them during the bull run where no one could do wrong. Aapl had increasingly record sales and the stock repeatedly stalled, probably due to fears of what just occurred.