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I'm much more familiar with the other NH mall in Nashua (Pheasant Lane). I guess I would have said that it, at least, has long been midrange at best--not that I've made a study of it. It does have an Apple Store which is something of an outlier for the mall as a whole but, as you allude to, Salem and Nashua are both somewhat unusual because of the sales tax situation.

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For more context for people not in the area, the Pheasant Lane Mall is close enough to the border that part of the parking lot is in Massachusetts.

Also, the Merrimack outlet mall that opened a few years ago is also almost certainly taking foot traffic away from the southern NH malls.

I was at the Pheasant Lane Mall the weekend it opened! You are 100% right, it's decidedly middle-brow, compared to something like the Copley Mall in Boston.

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