Steve Jobs on Xserve: Hardly Anyone Was Buying Them
mashable.com
mashable.com
I'm betting this will go one of a few different ways:
- Apple will allow OS X Server on a small number of validated hardware platforms and/or virtualization environments.
- Apple will focus on HA clustering in it's software. This is already available to some extent with certain portions of their software stack, but this is often dependent on coherent storage (Xsan) which isn't available without a large fibre channel outlay, which rules out the Mac Mini Server.
- I doubt Apple will get rid of OS X Server as some are suggesting. It's implemented as a package that installs over OS X client, and is quite easy/efficient to install and admin. At worst, they'd likely open source more of it and let people roll their own (currently many of OS X Server's individual components are available on http://www.macosforge.org/ )
Also, it's fun.
And if Xserve did provide a unique solution then this is a marketing failure. Regardless Steve didn't follow his standard operating procedure for product development.
Bottom line they didn't make it special enough. Instead they competed on pure specs. Something Apple has never done will.
Jobs knew that if was to fight the how fast is it battle he would lose. So he changed the fight to one of ease of use and style.
Changing the positioning of the Xserve is what Jobs should have done, he didn't. So yes in the end it was about the Xserves lack of speed and power. But you miss the point (Jobs too) that it never should have competed on speed and power to begin with.
The XServe was a server product, its job was to sit quietly in the background doing work that for whatever reason desktops couldn't do, or would be suboptimal for. What to Apple desktop users with significant compute needs (e.g. movie makers, CAD users, scientific users) do? Maybe they can use Mathematica and submit the jobs to Linux boxes running the Mathematica back-end (or whatever) but why not provide the seamless experience?
i.e., in 5U you get 40 Nehalem cores with 5 Xserves but only 24 Westermere cores with 2 Mac Pros, yet you can fit the Mac Pros with a Radeon 5870 or a pair of Radeon 5770s each, compared to a GT 120 in each Xserve. Eh, probably not. But maybe.
That way they can keep their server software around without having to spend money building immediately uncompetitive hardware.
edit: If the price was only a bit higher than what I'd expect to pay for those specs with 5-10tb storage in it, then I'd probably be ok buying it as a home storage device, much the same as I'm ok buying an iPod as an MP3 player. But there's a point where "sexiness markup" becomes "double the price and slap on a bit more".
I'm also generally concerned by the lack of a community around the things. You need a lot of people using them to properly debug and test network stuff, and Mac Server just doesn't have the install base.
Running Exchange takes away about half the benefits of a mac server, too.
For example not a year goes by I'm not replacing scores of Apple desktops, iMacs, MacPros, Minis for all our users.
Meanwhile, the Xserves in the server rack are older than most of my friends' kids. There's no business case for replacing them as they do exactly what we need.
I understand all that Steve. The part I'd like you to understand is how creeped out my sysadmins get when we have to stuff our server racks with ill-fitting boxes such as Mini-servers and full-sized towers. I'd expect a company that pays as much attention to aesthetics and design to have at least picked up on that by now.
My theory? Their data-center runs on low-power iOS servers with custom-designed ARM CPUs and the same small Flash-SSDs that go into the new MacBook Airs.
The Xserve probably looks like an antique to Apple staff who have seen whatever cool tech is appearing in their new data center.
We ended up abandoning Mac OS X Server and our xserves. It was easier to deal with Macs and Active Directory than to develop an enterprise strategy blocked by Apple's Iron^W"Brushed Metal" curtain [1].
My sources from the inside mentioned that there were months of some pretty heated engineer-readable-only discussions on my radar #. And things change, but.
[1] Don't get me wrong, I swear by OS X and Apple hardware as a user OS.
I wonder whether they'll continue offering OSX servers.