E.g. in the UK Monzo, an app-only bank, won't allow you to access your statements, do transfers, or pretty much do anything to manage your account on the web, and is one of the most popular challenger banks.
E.g. in the UK Monzo, an app-only bank, won't allow you to access your statements, do transfers, or pretty much do anything to manage your account on the web, and is one of the most popular challenger banks.
The article talks about how users don't install apps but signing up for a website (enter email, invent new password, wait for password vertification email, click link) is a far larger barrier to entry than just finding the app in the store and installing it.
An anonymous user on the web is equivalent to some anonymous user downloading your app from the app store.
For a mobile app, you can store data locally or on a server keyed to the user without any potential for loss and without a signup.
It depends on the type of app and target audience.
Web applications are significantly better on the desktop than on mobile so I completely agree. In fact, if you want to support mobile and desktop I'd recommend apps for mobile and a web application for desktop.
But if you expect that a lot of users will be using mobile, the experience of accessing and using an app from mobile isn't that great.
survivor-ship bias. You don't see the thousands of app only startups that fail every year.