If you are relying on SEO to gain initial traction, your project is going to fail. Start worrying about SEO when you have a core base of users who are actually using your product and by then you'll be more interested in refining features for your userbase that you won't fall into the feng shui trap that is SEO.

edited to add: The reason I discount SEO like this is because SEO is essentially chasing a search result against competitors who likely have more budget, more resources, and more time to play that game. Spend your time on making your product better, aggressively market directly to people instead of relying on the passive results of SEO, and by the time your project takes off, you will hopefully be in a spot where you won't care very much about why using react-helmet doesn't help with Facebook shares.