I started getting MeUndies with my partner, who’d been subscribing since they opened in LA just down the street from where she worked. They make a great product, chose to ally themselves with good causes, artistic collaborations, and the one-design-a-month made it a fun way to rotate new matching underwear with one’s partner.

As someone who’s been a customer of theirs for a long time, I think they’re valuable because of the service they provide.

It's in the headline: selling an "experience" IS marketing.