What does it mean to be a $32M company? Based on whose valuation? I don't get why this number is such a prominent feature, and then is never explained. And is $32M a big number? Compared to who? This all seems strange to me.
$32.6 million in sales is a small company in the underwear business. Men's underwear (boxers, boxer briefs, briefs) in just the US + Canada is a $5.x billion annual business at retail.
There's also this amusement:
P.S - From wiki "The premise is that men's underwear are a necessity in normal economic times and sales remain stable. " Am I the only one who don't think of it as necessity? Or is this a US thing?